See your real profit
after every deduction.
For Shopify sellers doing $10k to $500k a month across channels. Reconcile Shopify, Etsy, Amazon, TikTok Shop, WooCommerce against real ad spend, fees, and refunds — all in your browser, one report, one fair price.
The numbers behind your Score · 20+ industries
What you actually get
One report. Every leak, named.
This is a real report shape — built from sample data, but the layout is exactly what downloads as a PDF after you upload your Shopify CSV. No mockups, no staged dashboards. What you see is what prints.
Below BeProfit's surface metrics. Above the silent bleed most Shopify stores run at.
30% net margin after every deduction. The number your dashboard hides.
- Ceramic Pour-Over Set+$10,403
- Linen Throw Blanket+$6,673
- Brass Candle Holder+$4,009
- Novelty Keychain 10pk−$52
- Acrylic Photo Frame−$38
Three SKUs fund the store. Two are quietly losing money on every sale. Cut them or raise the price — the report tells you which.
Sample data shown. Your report pulls from your own Shopify Orders CSV — same layout, your real numbers, in under a minute.
Why MarginReality
Built by someone who got burned by the others.
We are not the cheapest, the most-funded, or the most-marketed. We are the only one that does one job, once, without taking your data or trapping you in a subscription.
Local-only
Your CSV never touches a server. There is nothing to acquire.
Fair price
$9 once. We priced the job, not the maximum you would tolerate.
Multi-channel
Merge Shopify, Etsy, Amazon, TikTok Shop, WooCommerce in one report. No paid add-ons.
- Shopify
- Amazon
- Etsy
- TikTok Shop
- WooCommerce
Honest by design
No GMV tiers. No cancel friction. No retention dark patterns.
Your CSV does not leave your browser.
BeProfit was acquired by Viably in 2024. We do not know where your data goes after that. With MarginReality, there is no server to send it to.
- Shopify CSVon your laptop
- Browserin-memory sandbox
- PDF reportstays with you
One report. Three price realities.
Sample. Verified 2026-07 against each vendor's public pricing page. BeProfit and Triple Whale pricing fluctuates by plan and order volume.
Why sellers switch.
“$720/year since 2023, never opened it.”
Long-term Shopify App Store reviewer canceling because the dashboard gathered dust and the company kept charging.
public review list →“Charged me QUADRUPLE my monthly rate with no notification.”
App Store 1-star review after an order-volume tier auto-jump. Customer could not get a refund.
public review list →“Started at $49, then jumps to $149, then $399. The features I needed were always one tier up.”
Reddit r/shopify thread on Triple Whale pricing creep for small sellers.
public review list →We do not pay for testimonials. These are public complaints from merchants who already paid the other tools.
Side by side
Why sellers leave the big three.
Every claim below links to a public source. Hover the (i) marker on each cell to see it. If we are wrong about a competitor, email support@marginreality.com and we will correct it within 24 hours.
| Dimension | MarginRealitythe honest one | BeProfit | TrueProfit | Triple Whale |
|---|---|---|---|---|
| Where your data lives | Your browser. 0 bytes uploaded. | Acquired by Viably (2024); data handling moved with the acquisitioni | Server-side, requires Shopify OAuthi | Server-side; aggregated for benchmarksi |
| Pricing model | $9 one-time. No GMV tiers. | $49 - $249 / mo, scales with ordersi | $35 - $200 / mo, jumps by order volumei | $219 - $1,129 / mo (Foundation, scales with GMV)i |
| Cancel difficulty | One click. Independent Creem billing. | Via Shopify Billing; charged $720/yr even when unusedi | 'Charged QUADRUPLE, no notification' reportsi | Annual contracts; cancel requires support ticketi |
| Multi-channel (Etsy / Amazon) | Yes. Merge CSVs from any channel. | Shopify-first; 'skips Etsy' complainti | Shopify + TikTok Shop only; no Etsy/WooCommercei | Amazon only on higher-tier plansi |
| Profit attribution | Direct CSV reconciliation. No UTM guesswork. | UTM-based attribution does not capture Performance Max spend nativelyi | Google Ads API lag; attribution drifts over daysi | Pixel + API attribution; overlap and double-counting reported by usersi |
| Per-SKU profit accuracy | Computed from your CSV. No sampling. | Estimates when COGS not entered per SKUi | Requires manual COGS entry; config errors reportedi | Aggregated; SKU drill-down on higher tiers onlyi |
Pricing verified Q3 2026. Competitor plans change often; the (i) marker links to the live source.
Pricing
One price. One report. No traps.
We watched BeProfit charge $720 a year for a dashboard merchants stopped opening. So we priced the actual job. $9 for a complete report, once. Monitoring is optional, fixed-price, and cancellable in one click.
Why $9? We have no servers to run (your CSV stays in your browser), no OAuth infrastructure to maintain, no sales team. $9 covers the report and a fair margin. BeProfit charges $49/mo because their cost structure demands it. Ours does not.
- No GMV-tier price jumps
- No 'still billed after cancel'
- No Shopify Billing lock-in
- No enterprise tier, ever
Free
The checker, the calculators, and the merge preview. No account, no upload to any server, no hook.
- Shopify CSV upload (client-side only)
- Gross Profit breakdown
- Profit Reality Score (total, not expanded)
- 6 profit calculators + multi-channel merge preview
- 3-dimension Score breakdown
- PDF export + full SKU ranking
Pro
The full audit, unlocked. Pay once, it's yours — the 3-dimension Score breakdown, a printable PDF for your accountant, and the prioritized fix list. The calculators and merge preview stay free.
- Everything in Free
- 3-dimension Score breakdown + fix list
- Full SKU-level profit ranking (in the report)
- PDF export (printable for accountant)
- Calculators & merge preview stay free
- No subscription. Yours forever.
$9 one-time. Use on this browser.
Monitoring
Optional subscription. A weekly profit check-in email with the exact numbers that drifted. Phase 2 — requires Shopify OAuth.
- Weekly profit check-in email
- Score drift tracking (week over week)
- Fixed price. No GMV-tier jumping.
- Cancel anytime, no retention dark pattern
- Never billed through Shopify (uses Creem)
- Live now
| Compare | BeProfit$49 / mo | MarginReality$9 |
|---|---|---|
| Annual cost | $588 / yr (at $49 / mo) | $9, once |
| Where your data lives | Their cloud (server-side) | Your browser. 0 bytes uploaded. |
| Subscription to cancel | Monthly (they offer cancel; most stay) | None. No subscription to cancel. |
| Hidden fee audit | No | Yes. Refunds, fees, ad-spend, COGS. |
BeProfit pricing reflects their published plans; cloud-processing and subscription model are stated on their site. MarginReality keeps data in-browser and charges once.
All payments via Creem (independent of Shopify). Cancel Monitoring from the email footer or one click in the dashboard. We never raise your price based on your order volume.
How it works
From CSV to clarity in under a minute
- 01
Export your Shopify CSV
From Shopify admin → Orders → Export. A few clicks, no app install, no OAuth. Your file stays on your device.
- 02
We break down every dollar
Revenue, payment fees, refunds, shipping, COGS — all calculated in your browser. No waiting, no server round-trip.
- 03
Compare to your industry
See your Profit Reality Score and how each metric stacks against 20 industry benchmarks. Know what to fix first.
Who this is for
Built for sellers the other tools left behind.
Not for enterprises with analytics teams. For the operator doing $10k to $500k a month who needs the real number — once, cheaply, without handing over their data.
The over-biller
Paying $49–$299 a month for a dashboard you stopped opening.
You signed up for BeProfit or Triple Whale to see real profit. Six months later it is auto-charging your card and you still don't trust the number it shows.
One $9 report. No subscription, no volume tiers, no retention friction.
The multi-channel seller
Selling on Shopify, Amazon, and Etsy — profit lives across all three.
Each platform reports its own top line. None reconciles against your ad spend, refunds, and shipping. You are running three blind stores.
Merge all five channels into one report. See blended profit, not per-channel vanity metrics.
The privacy-cautious
Heard about Viably acquiring BeProfit — unsure where your data went.
Uploading your full order history to a third-party server felt wrong in 2023. After the acquisition, it feels worse. You want the answer without the handover.
Your CSV never leaves the browser. 0 bytes uploaded. Verify it in DevTools before you pay.
Your revenue tells one story.
Your numbers tell the real one.
Shopify gives you the top line. The real story hides in refunds, fees, shipping, and the gap between gross and net. We surface all of it.
See where revenue leaks
Upload your Shopify Orders CSV. We break down every dollar: payment fees, refunds, shipping, COGS. What is left is what you actually keep.
Refund true cost
A refund costs more than the product price — lost fees, shipping both ways, restocking.
Every fee, surfaced
Payment processing, transaction fees, app subscriptions — see the full cost stack.
Stack your margins against your industry
Is a 12% net margin good for jewelry? Bad for supplements? Benchmark data across 20 industries tells you what “good” actually means for your niche.
Shipping margin
Free shipping is not free. See what it really costs you per order.
Stays in your browser
Your CSV never touches our server. Pure client-side processing. No account needed.
The survival numbers
The numbers that decide if your store survives.
Real benchmark data from 20 e-commerce industries. This is what separates stores that grow from stores that quietly bleed margin.
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