Pet Supplies E-commerce Benchmarks

Why these numbers look like this

Pet supplies is a repeat-purchase powerhouse — the average CLV is 6x the AOV because pet owners buy food, treats, and supplies on predictable cycles. That makes customer acquisition cost the key metric: a CAC pays for itself within 2-3 orders for most product categories. Subscription models for consumables (food, litter, flea treatments) are the fastest path to profitability in this vertical.