Pet Supplies E-commerce Benchmarks
Typical benchmark ranges for online pet stores. Figures are editorial estimates compiled from public research and practitioner experience — not formal citations or aggregated merchant data.
Want to know how these ranges are sourced and calculated? Read our methodology.
Pet Supplies profit benchmarks — at a glance
Online pet stores average a 40% gross margin and a 10% net margin, with a typical refund rate of 5% and customer acquisition cost of $28.
These are typical ranges compiled from public e-commerce research, company filings, and practitioner experience — not formal citations. See how these figures are calculated →
Why these numbers look like this
Pet supplies is a repeat-purchase powerhouse — the average CLV of $350 is roughly 6x the $58 AOV because pet owners buy food, treats, and supplies on predictable cycles. That makes customer acquisition cost the key metric: a $28 average CAC pays for itself within 2-3 orders for most product categories. Subscription models for consumables (food, litter, flea treatments) are the fastest path to profitability in this vertical.
At a Glance
40%
Avg gross margin
10%
Avg net margin
3.8x
Avg ROAS
$28
Avg CAC
$58
Avg order value
$350
Avg CLV
Profit Margin
View details →ROAS
View details →Customer Acquisition
View details →Order Value
View details →Lifetime Value
View details →Compare your store to these benchmarks
Drop your Shopify Orders CSV into the CSV Profit Checker or use the Profit Calculator to see how your margins compare to the pet industry average.
Read the full Pet Supplies profit guide
Want the narrative breakdown behind these numbers? See our Pet Supplies store profit margin guide for costs, seasonality, and margin-improvement tactics.
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