About MarginReality
Shopify shows you revenue. MarginReality shows you profit.
Most Shopify merchants know their top line but can't tell you what they actually keep after refunds, payment fees, shipping, and COGS. We built MarginReality to answer that question — free tools, real data, no sign-up required.
Why this exists
Too many Shopify merchants run their store blind — they see revenue but not what they keep. We built free tools to make real profit visible.
Privacy First
All calculator data stays in your browser. CSV uploads are parsed locally — no data is sent to any server. Your numbers are yours.
Where the numbers come from
Benchmark ranges are our editorial estimates, compiled from public e-commerce research, company filings, and practitioner experience — not formal citations to any single source. They are typical ranges, not exact figures, and we refresh them as new public data appears. No user data is ever collected or uploaded (ADR-002).
Benchmark datasets are © 2026 MarginReality. Figures are free to reference with attribution; the underlying compiled ranges may not be republished in bulk without permission. See our contact for licensing inquiries.
Contact
Questions, feedback, or partnership ideas? support@marginreality.com
Privacy concerns? privacy@marginreality.com
What's on the site
- 6 free calculators — Shopify profit, CSV checker, refund cost, shipping margin, chargeback, and break-even
- 55 articles — On Shopify profit, refunds, chargebacks, and shipping costs
- 20 industry benchmarks — Profit margins, ROAS, CAC, AOV, and CLV by vertical
- 10 academy courses — Structured guides on cutting costs and raising margins
- 37-term glossary — Every profit-related term a Shopify merchant needs
Got a question or want to work together? Get in touch.