Jewelry E-commerce Benchmarks
Typical benchmark ranges for online jewelry stores. Figures are editorial estimates compiled from public research and practitioner experience — not formal citations or aggregated merchant data.
Want to know how these ranges are sourced and calculated? Read our methodology.
Jewelry profit benchmarks — at a glance
Online jewelry stores average a 51% gross margin and a 11% net margin, with a typical refund rate of 9% and customer acquisition cost of $38.
These are typical ranges compiled from public e-commerce research, company filings, and practitioner experience — not formal citations. See how these figures are calculated →
Why these numbers look like this
Jewelry suffers from a 9% average refund rate — among the highest in e-commerce — because ring and bracelet sizing is nearly impossible to get right online without a try-on experience. Gross margins are a healthy 51% thanks to low material costs relative to perceived value, but that margin gets consumed fast by the 13% average ad spend needed to stand out in a crowded, visual-first market. Stores that invest in virtual try-on tools or free sizing kits generally see meaningful refund-rate reductions, directly protecting net margin.
At a Glance
51%
Avg gross margin
11%
Avg net margin
3.2x
Avg ROAS
$38
Avg CAC
$140
Avg order value
$280
Avg CLV
Profit Margin
View details →ROAS
View details →Customer Acquisition
View details →Order Value
View details →Lifetime Value
View details →Compare your store to these benchmarks
Drop your Shopify Orders CSV into the CSV Profit Checker or use the Profit Calculator to see how your margins compare to the jewelry industry average.
Read the full Jewelry profit guide
Want the narrative breakdown behind these numbers? See our Jewelry store profit margin guide for costs, seasonality, and margin-improvement tactics.
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