Garden E-commerce Benchmarks

Typical benchmark ranges for online garden stores. Figures are editorial estimates compiled from public research and practitioner experience — not formal citations or aggregated merchant data.

Want to know how these ranges are sourced and calculated? Read our methodology.

Garden profit benchmarks — at a glance

Online garden stores average a 40% gross margin and a 8% net margin, with a typical refund rate of 4% and customer acquisition cost of $22.

These are typical ranges compiled from public e-commerce research, company filings, and practitioner experience — not formal citations. See how these figures are calculated →

Why these numbers look like this

Garden products have a narrow selling window—roughly March through July—meaning cash flow must cover 8 months of overhead. Bulky items like planters, soil, and outdoor furniture drive shipping costs well above e-commerce averages. A cold or rainy spring can wipe out an entire season's demand, making inventory planning unusually risky.