Furniture E-commerce Benchmarks
Typical benchmark ranges for online furniture stores. Figures are editorial estimates compiled from public research and practitioner experience — not formal citations or aggregated merchant data.
Want to know how these ranges are sourced and calculated? Read our methodology.
Furniture profit benchmarks — at a glance
Online furniture stores average a 35% gross margin and a 6% net margin, with a typical refund rate of 10% and customer acquisition cost of $55.
These are typical ranges compiled from public e-commerce research, company filings, and practitioner experience — not formal citations. See how these figures are calculated →
Why these numbers look like this
Furniture has the highest AOV in our dataset at roughly $580 on average ($300–$1,200 range), but also the highest shipping costs at 15% of revenue — and that's before factoring in the 10% refund rate driven largely by shipping damage. The 50% COGS leaves only a 6% net margin on average, making damage reduction and freight optimization the highest-leverage improvements a furniture store can make. Every percentage point saved on shipping damage goes straight to the bottom line.
At a Glance
35%
Avg gross margin
6%
Avg net margin
3.2x
Avg ROAS
$55
Avg CAC
$580
Avg order value
$800
Avg CLV
Profit Margin
View details →ROAS
View details →Customer Acquisition
View details →Order Value
View details →Lifetime Value
View details →Compare your store to these benchmarks
Drop your Shopify Orders CSV into the CSV Profit Checker or use the Profit Calculator to see how your margins compare to the furniture industry average.
Read the full Furniture profit guide
Want the narrative breakdown behind these numbers? See our Furniture store profit margin guide for costs, seasonality, and margin-improvement tactics.
Recommended Tools
If you sign up through these links, we may earn a commission at no extra cost to you.