Furniture E-commerce Benchmarks

Why these numbers look like this

Furniture has the highest AOV in our dataset at , but also the highest shipping costs at 15% of revenue — and that's before factoring in the 10% refund rate driven largely by shipping damage. The 50% COGS leaves only a 6% net margin on average, making damage reduction and freight optimization the highest-leverage improvements a furniture store can make. Every percentage point saved on shipping damage goes straight to the bottom line.