Home Decor E-commerce Benchmarks

Why these numbers look like this

Home decor is a visually driven category where Instagram and Pinterest ads consistently outperform other channels, but the 7% average shipping cost reflects the fragility problem — candles break, ceramics crack, and framed art bends in transit. The 9% net margin is decent but fragile itself: one damaged-in-transit claim can wipe out the profit from three successful orders. Investing in better packaging materials pays back quickly in this category.