MarginReality
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Shopify App Costs

The monthly fees for all those apps in your Shopify admin. The typical merchant runs 6-8 apps and spends $50-300/month. It creeps up — $9 here, $19 there — until you're paying $150/month for tools you barely use.

Example

Email app $29, review app $15, upsell app $19, SEO app $12, analytics $20, inventory $25. That's $120/month or $1,440/year. Are all of those actually making you money? Probably not.

Why It Matters

App subscriptions are the easiest costs to forget and the hardest to notice. $150/month in apps is $1,800/year — that's a non-trivial chunk of profit for most small Shopify stores, and most merchants couldn't list half their active apps if asked.

Pro Tip

Open your Shopify admin right now, go to Apps, and uninstall anything you haven't used in the last 30 days. Most merchants save $30-60/month on the spot.

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