Sports Equipment E-commerce Benchmarks
Typical benchmark ranges for online sports stores. Figures are editorial estimates compiled from public research and practitioner experience — not formal citations or aggregated merchant data.
Want to know how these ranges are sourced and calculated? Read our methodology.
Sports Equipment profit benchmarks — at a glance
Online sports stores average a 35% gross margin and a 7% net margin, with a typical refund rate of 6% and customer acquisition cost of $28.
These are typical ranges compiled from public e-commerce research, company filings, and practitioner experience — not formal citations. See how these figures are calculated →
Why these numbers look like this
Sports equipment sellers must manage seasonal inventory across multiple sports, each with its own peak window—baseball in spring, football in late summer, skiing in fall. Official team licensing can add 7-12% to COGS for branded apparel and accessories. Apparel returns in this category run high (15-20%) because sizing is inconsistent across brands and athletic fit preferences vary widely.
At a Glance
35%
Avg gross margin
7%
Avg net margin
3.3x
Avg ROAS
$28
Avg CAC
$90
Avg order value
$280
Avg CLV
Profit Margin
View details →ROAS
View details →Customer Acquisition
View details →Order Value
View details →Lifetime Value
View details →Compare your store to these benchmarks
Drop your Shopify Orders CSV into the CSV Profit Checker or use the Profit Calculator to see how your margins compare to the sports industry average.
Read the full Sports Equipment profit guide
Want the narrative breakdown behind these numbers? See our Sports Equipment store profit margin guide for costs, seasonality, and margin-improvement tactics.
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