Art & Crafts E-commerce Benchmarks

Why these numbers look like this

Individual art supplies run razor-thin margins (15-20%), but curated kits and bundled project boxes can hit 50-60% gross margin while increasing AOV. The hobbyist audience is fiercely loyal once acquired—repeat purchase rates of 40-50% are common—but extremely price-sensitive on commodity items like canvas and paint. Subscription craft boxes have emerged as a high-CLV model that smooths out seasonal demand.