Art & Crafts E-commerce Benchmarks
Typical benchmark ranges for online art and craft stores. Figures are editorial estimates compiled from public research and practitioner experience — not formal citations or aggregated merchant data.
Want to know how these ranges are sourced and calculated? Read our methodology.
Art & Crafts profit benchmarks — at a glance
Online art and craft stores average a 50% gross margin and a 11% net margin, with a typical refund rate of 4% and customer acquisition cost of $20.
These are typical ranges compiled from public e-commerce research, company filings, and practitioner experience — not formal citations. See how these figures are calculated →
Why these numbers look like this
Individual art supplies run razor-thin margins (15-20%), but curated kits and bundled project boxes can hit 50-60% gross margin while increasing AOV. The hobbyist audience is fiercely loyal once acquired—repeat purchase rates of 40-50% are common—but extremely price-sensitive on commodity items like canvas and paint. Subscription craft boxes have emerged as a high-CLV model that smooths out seasonal demand.
At a Glance
50%
Avg gross margin
11%
Avg net margin
4.2x
Avg ROAS
$20
Avg CAC
$40
Avg order value
$170
Avg CLV
Profit Margin
View details →ROAS
View details →Customer Acquisition
View details →Order Value
View details →Lifetime Value
View details →Compare your store to these benchmarks
Drop your Shopify Orders CSV into the CSV Profit Checker or use the Profit Calculator to see how your margins compare to the art and craft industry average.
Read the full Art & Crafts profit guide
Want the narrative breakdown behind these numbers? See our Art & Crafts store profit margin guide for costs, seasonality, and margin-improvement tactics.
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